How Facebook helps to target a niche audience with Facebook Advertising

Why advertising on Facebook?

Why advertising on Facebook?

Facebook advertising is ‘Simple and Profitable’ where these words will make any advertiser feel good, rather happy. So lets have  a look what facebook profitable factors are;

1.      Site Popularity

Facebook is the number-one social media site on the Web today where the following facts will highlight in numbers why it is so. These days, practically everyone has a Facebook account, and that simple fact can work to your business lead.

• 1 billion total of monthly active users
• 58% of users return daily to Facebook
• 3.2 billion likes and comments every day in the world
•  6:35 hours spent on Facebook desktop per person per month
• 600 million monthly active users on mobile ( 60% year over year growth)

2     Search Engine Ranking

Facebook’s endless popularity has given the site a high search engine ranking, which transpose to more traffic referred from search engines. Since the site enjoys a Google Page Rank of 10 – the highest capable PR a site can have – it can be sure that Google and all the other major search engines pay a great offer for attention to the ads and other content posted

3. Interactive Marketing Opportunity
Facebook lets engagement with customers and potentials through fan pages that provide both customer feedback and opportunities for marketing your product or service and advance your company. This is a great way to boost the effectiveness of your ads and help create brand recognition and brand loyalty.

4. Ad Targeting
Facebook ads can lightly be set up to target the demographic(s) you want to reach with your advertising which will be discussed in specifics towards the end of this blog. 

5. Reader “Endorsements”
The Facebook “Like” button formulate reader endorsements that can increase interest in your page and/or your ad. When users see that their Facebook friends have “Liked” an ad or a company page, which will encounter with curiosity, making them influence to click  ‘like’ to the ad or visit the page. This factor can considerably increase your return on your advertising investment.

A specific brand can promote their brands in Facebook by following three simple steps.

1. Create a Facebook fan page for the brand
2. Connect with the right target audience
3. Engage with the fans regularly 

Creating a page is very simple and easy. After creating the page the next task is to go to the correct identified target market.

There are few feasible targeting options at Facebook that helps the brands to reach their exact target audience.

1) General Targeting
A  brand can choose whether to target a narrow audience with specific interest or broader  audience with general interests.

2) Location
At this point can target the fans from specific city or a country.

3) Age and Birthday
Targeting  the fans based on their age groups.

4) Interest targeting
This will target the consumers based on their likes and preferences.

5) Education Targeting
Selection based on the fans' educational qualifications or you can select specific organizations or institutions to target your fan base.

6) Connection Targeting
Can also make the ads visible to the fans that you have already connected or the once that you do not have a connection still.

Below is a create ad print screen;