Globalized Sri Lankan Consumer

 ‘Globalization’ as a term, is defined by many people in many different ways. As for Wikipedia Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. In simple, the term ‘Consumer’ means,  A person who purchases goods and services for personal use. So are Sri Lankans consumers globalized? Lets figure it out.

The use of Internet has drastically increased in last few decades in Sri Lanka. This sometimes can be a result of FaceBook as it is said that FB is the most visited site in past. Hence, have influenced people to engage in many other social media networks such as Twitter, Youtube, Google+,  Instragam etc etc. The penetration of Internet is not just centralized in urban areas but in many other rural areas as well. The use of Skype for communication purpose has become a huge threat to telecommunication industry that has made them reduce IDD call charges day by day. Backed up more for this fact the high use of smart phones, tabs etc have made the communication almost free and easy, therefore Srilankans are in fact exposed globally. The sophisticated high technology 3G/4G services in Lanka have given the scope for global growth. With the result of open economy, Imports/Exports and significant number of global company operations in SL have made the platform to become a global consumer by getting the opportunity to use internationally recognized brands. Moreover the penetration of satellite/cable TV gives the awareness of the global market in day today terms.

Going back to the usage of Internet in Sri Lankan context ‘Online Shopping’ takes a high rank. Sites such as Ebay, Amazon, Kapruka has become very popular and most visited among Lankans which justify how globalized Sri Lankan consumers are. Furthermore, this has result to high use of global courier services such as DHL, FedEx, TNT strengthen to more data how Sri Lankan ways have changed from traditional to modern. The popularity of E-Banking service is another fact that validates the tendency toward being global.

The cognize of opportunities of being a global consumer rather than a traditional consumer, has tend to all above mentioned changes in the Sri Lankan consumer market. Hence have led Sri Lankans into much higher and better living standards.