Causes of Divorce

In recent years, a trouble, which   makes sociologists have to care and worry, is the increase of divorce rates. Many couples are just ready to divorce after a few years of marriage. To explain this problem, in my opinion, there are 3 major  reasons,and there are effect of Western culture , the change of social conception and position of woman .


Firstly, gratitude  to modern medias and cultural exchange,the Westerns has influenced on thinking of young people. They would rather live for themselves than people who live around. They think and act individual,being much selfish. Consequently, nowadays  young people are willing for their happiness, not of family for their individual benefits as work or relationship. So, family conflicts may happen and be problematic. Divorce will so easily.

Secondly,conception of young people is different to their generation. In the past, an unhappy couple can maintain their family to protect their children and their honor  But, nowadays  divorce have no concern about honor or human dignity. Two people get ready to say goodbye and starts find a new love, new life. This conception take a bigger part in making the divorce rate increasing so rapidly.

Finally, position of woman is more higher than before, not only family but also in society. Modern woman are able to get a solid position in society, so they become more financial independent from their husbands. Thus, if their husbands cant make them happy, they can find a new love.

In conclusion, divorce rate inceasing rapidly is made by are the effect of Western culture, the change of social conception and position of woman . And this is an issue which needs to be taken into high consideration and take necessary steps to reduce.

How FMCG Brands can reach to the right Target Markets using Google Display Network

To begin with the topic of how to reach the target market using the display network lets see what "google display network" really mean.

This was previously known as the Google content network which includes a collection of websites that have partnered with Google (display partners), You tube and  specific google properties that display Adwords ads. These ads, which can be in text , image, video, or rich media format, can be targeted automatically based on themes in your keyword list, manually, or based on specific audience you want to reach.

source-http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=117120

Google Display Network let FMCG companies to do  things differently. These can be stated as the reasons for FMCG companies to use the Google Display Network as well.

Place advertisements in appropriate websites – In relevancy of the product and its target audience the company can select the website and place the advertisement . For example a brand like Dove which targets on the real beauty of women can place their ads on the sites that working women and girls (or anyone in their target audience) visits. Through this the company can reduce the cost they get by placing advertisements in every possible website.

Create all types of advertisements- These advertisements may be in the form of text, banners, videos or images. For FMCG companies, this provides a benefit since now they can place videos and banners at a relatively lesser cost and increase the exposure too.

Exhibit to the people who are highly interested – Since the target audience can be selected and targeted, unwanted and uninterested people can be eliminated. And based on the search results, the correct target audience can be targeted.

Use of budgets effectively–Budgets can be used more effectively and the maximum benefit can be derived as the unwanted exposures can be eliminated.

Hence it is beneficial for a FMCG company to use Google Display Network to reach their target audience.

Top 3 Best Digital Marketing campaigns in UK

The United Kingdom has come up with some of the best Digital Marketing Campaigns in 2010, 2011 & 2012. Below are the top 3 campaigns i picked from various campaigns in these 3 years.

TBWA/Manchester with Co-operative Join the revolution:

In an attempt to increase the engagement with Co-operative, a multi-platform campaign called "Join the Revolution" was created. The multi-platform created by TBWA Manchester spans TV, press and Social Media.

While running the campaign Co-op asks the consumers to "join the revolution" and brings itself as one of the UK's top socially responsible businesses. The ad involves a 60 seconder TV ad that encourages consumers towards a tenable future.As for the researches the ad describes the first successful co-operative, which was launched about 150 years ago in 1844. The heart of multi-channel campaign is a web portal that is search engine optimised and Social media integrated. It aims to boost the reputation through the Media as the website remains the voice of the campaign.

This campaign was the winner of Best Digital Marketing Campaign 2012 and the judges were impressed about the way the Social Media and Search drove traffic to the web portal and about the complete success of the campaign; the success is measured by the response of the consumers to the campaign.

Cobra Beer national curry week

Cobra is the title advocate of National Curry Week (NCW), which runs in November every year. In 2010, in an effort to reinforce the ties with Indian Cuisine cobra beer worked towards powering the web by increasing the web traffic and also the brand awareness on the web.

The organisation leveraged the four methods of Digital marketing to run the operation and drive traffic - PPC, Facebook Advertising, Blog and Email Marketing.

The complete campaign was hugely successful with the following results:

• Cobrabeer.com grabbed 100,000 visits per month during the campaign
• Facebook Ad campaign developed 679 clicks
• The percentage of emails opened and clicked were 30%

This campaign was shortlisted for 2011 Best Digital Marketing awards.

Wonderbra campaign - Ultimate Strapless

The Wonderbra is truly a wonder Digital Marketing campaign that generated record Sales simply through Social Media Marketing. The wonderbra campaign built impulse and spread word in a more targeted and efficient way simply by creating a micro site and executing a Digital Marketing for the same. This made them the winner of the Best Digital Marketing Campaigns 2010, a well-deserved one.

How Facebook helps to target a niche audience with Facebook Advertising

Why advertising on Facebook?

Why advertising on Facebook?

Facebook advertising is ‘Simple and Profitable’ where these words will make any advertiser feel good, rather happy. So lets have  a look what facebook profitable factors are;

1.      Site Popularity

Facebook is the number-one social media site on the Web today where the following facts will highlight in numbers why it is so. These days, practically everyone has a Facebook account, and that simple fact can work to your business lead.

• 1 billion total of monthly active users
• 58% of users return daily to Facebook
• 3.2 billion likes and comments every day in the world
•  6:35 hours spent on Facebook desktop per person per month
• 600 million monthly active users on mobile ( 60% year over year growth)

2     Search Engine Ranking

Facebook’s endless popularity has given the site a high search engine ranking, which transpose to more traffic referred from search engines. Since the site enjoys a Google Page Rank of 10 – the highest capable PR a site can have – it can be sure that Google and all the other major search engines pay a great offer for attention to the ads and other content posted

3. Interactive Marketing Opportunity
Facebook lets engagement with customers and potentials through fan pages that provide both customer feedback and opportunities for marketing your product or service and advance your company. This is a great way to boost the effectiveness of your ads and help create brand recognition and brand loyalty.

4. Ad Targeting
Facebook ads can lightly be set up to target the demographic(s) you want to reach with your advertising which will be discussed in specifics towards the end of this blog. 

5. Reader “Endorsements”
The Facebook “Like” button formulate reader endorsements that can increase interest in your page and/or your ad. When users see that their Facebook friends have “Liked” an ad or a company page, which will encounter with curiosity, making them influence to click  ‘like’ to the ad or visit the page. This factor can considerably increase your return on your advertising investment.

A specific brand can promote their brands in Facebook by following three simple steps.

1. Create a Facebook fan page for the brand
2. Connect with the right target audience
3. Engage with the fans regularly 

Creating a page is very simple and easy. After creating the page the next task is to go to the correct identified target market.

There are few feasible targeting options at Facebook that helps the brands to reach their exact target audience.

1) General Targeting
A  brand can choose whether to target a narrow audience with specific interest or broader  audience with general interests.

2) Location
At this point can target the fans from specific city or a country.

3) Age and Birthday
Targeting  the fans based on their age groups.

4) Interest targeting
This will target the consumers based on their likes and preferences.

5) Education Targeting
Selection based on the fans' educational qualifications or you can select specific organizations or institutions to target your fan base.

6) Connection Targeting
Can also make the ads visible to the fans that you have already connected or the once that you do not have a connection still.

Below is a create ad print screen;