Hi Everyone!
Today’s blog post is dedicated for one of the hot topic in
recent past on ‘going digital’ that is ‘Search Engine Optimization’. I was privilege to attend the first webinar
conducted in Sri Lanka conducted by Mr. Suranga Priyashantha from Sydney,
Australia with the facilitation of Mr. Amitha Amarasinghe on this topic. Therefore
I would like to share some of my knowledge gained out of it.
As for Wikipedia Search Engine Optimization (SEO) is the
process of affecting the visibility of a website or a web page in a search
engine’s “natural” or un-paid “ organic” search results.
It is the procedure of getting movements from the “free”, “organic,”
“editorial” or “natural” listings on major search engines such as Google, Yahoo
and Bing, where web pages and other content such as videos, local listings are
shown and ranked based on what the search engine concede as most relevant to
users.
SEO entail with many technicality and marketing tasks which enable the site for high ranking in an organic search result provided the user search for the related subject matter.
SEO can be divided into two major parts as mentioned below
On Page Optimization
This attributes to factors that have an effect on your Web
site or Web page listing in natural search results. These factors are
controlled by you or by coding on your page. Examples of on-page optimization
include absolute HTML code, meta tags, keyword placement and keyword density.
Some of On - Page Optimization register includes the
following
- Meta Description tag
- ALT tags
- URL structure
- Track target keywords
- Always start with keyword selection, research and testing
- Usability and accessibility
- Content
- Keyword density
- H1 tags
- Internal linking strategy
- Site maps, both XML and user facing
- Expect results in 6-12 months
Off Page
Optimization
This associate with factors that have an effect on your Web
site or Web page tabulate in natural search results. These factors are off-site
in which they are not restrained by you or the coding on your page. As for instance off-page optimization
includes things such as link popularity and pager rankings.
Some of Off- Page Optimization register includes the
following,
- · Search Engine Submissions
- · Directory Submissions
- · Social Networking
- · Press releases Submissions
- · Article Directory Submissions
- · Video Submissions
- · Anchor Text Keywords
- · Sitemap Submissions
